Frequently Asked Questions
Direct answers for CRE owners, operators, and asset managers evaluating OpticWise. These are the questions owners actually ask us — on discovery calls, in due diligence, and during board-level reviews.
If yours isn't here, schedule a complimentary review and ask it directly.
The Basics
What is OpticWise, in one sentence?+
Who is OpticWise for?+
Who is OpticWise not for?+
What is the first step?+
Do I need to switch vendors to work with OpticWise?+
When was OpticWise founded?+
Where is OpticWise headquartered, and what markets do you serve?+
What kind of buildings do you work with?+
Two primary asset classes drive most of our work:
- Multi-tenant office — any class, with the strongest fit on properties above 100,000 RSF where the systems density (BAS, video security, access control, parking, conference systems) justifies an owner-controlled data plane.
- Multifamily — Class A and Class B+ market-rate, primarily mid-rise and high-rise. On garden-style multifamily, the Wi-Fi-everywhere economics rarely pencil — radio frequency is fought by the concrete verticals and stairwells — so we typically deliver wired internet to the unit on those properties (still owner-monetized, owner-controlled) and reserve the full managed Wi-Fi model for mid-rise and above where the radio environment cooperates.
Not a strong fit: Class C / affordable / single-room student housing as standalone properties. We can work with those when they're part of a larger portfolio deal.
The Two-Layer Model & Frameworks
What's the difference between Layer 1 and Layer 2?+
What is BoT® (Building of Things®)?+
What is Property Brain™?+
What is Portfolio Brain™?+
What is the PPP 5C™ plan?+
What is 5S®?+
What is SIC® (Security, Infrastructure, and Connectivity)?+
What is ElasticISP®?+
What does "owner-controlled" actually mean in practice?+
Why does Layer 1 have to come before Layer 2 (and before AI)?+
What Should I Expect
What NOI / ROI should I expect?+
For generic property-level expectations:
- Multifamily: $500–$600 per door per year in NOI uplift, driven by the realistic compounded effect of the Big Three Plays (utilities, insurance, occupancy) on an owner-controlled data plane. Specific projects can run higher — WIN-004 in our case library is a 299-unit Class A multifamily that delivered $694/door blended NOI ($624/door income + $70/door expense), driving roughly $4.88M in asset-value lift at a market cap rate.
- Multi-tenant office: $0.60–$0.90 per rentable square foot per year. WIN-005 in our case library is a 450,000 RSF Class A office property at $0.62/RSF on the income stack alone.
These are ranges, not point estimates. The realized number for any specific property depends on asset profile, occupancy posture, and how much of the Big Three Plays the owner can actually action.
For an event-driven proof of how owner-controlled infrastructure protects capital outside the income/expense stacks: WIN-006 — power-quality monitoring on the owner's network caught out-of-spec voltage spikes hammering rooftop HVAC at a 300,000 SF mixed-use property. Owner filed a utility claim with the data; utility paid for a feeder-circuit and transformer rebuild; rooftop units got an extra three to four years of useful life. Approximately $250,000 of premature replacement CapEx avoided. Same network, different lever.
For benchmark methodology and underlying data, see the OpticWise Wins & Nightmares Library Section F (Canonical NOI Benchmarks) and Section H (Two-Stack NOI Model).
For Asset Managers & Capital Decision-Makers
How do you price insights or shared-savings work?+
Two pricing modes:
- Software / data subscription: roughly $30–$35 per door per year for the data platform — comparable to what large operators pay for in-house software tooling. This covers the data plane, the governance layer, and the reporting back to the owner.
- Shared-savings on the realized expense reduction: OpticWise takes 25%–40% of measured savings over a two-year window, depending on portfolio scale and audit baseline quality. This aligns incentives — we're paid on what we actually deliver — and it lets owners deploy without a large upfront commitment when the savings case is strong.
Both modes can be combined for portfolio engagements.
What happens to OpticWise infrastructure at trade or exit?+
How should this be treated on our balance sheet?+
How does OpticWise fit with Qualified Opportunity Zone funds?+
Engagement Questions
Is the PPP Audit™ really free?+
How long does a PPP Audit™ take?+
Do you require a long-term contract?+
Will this disrupt our current operations?+
We don't have bandwidth on our on-site team. Is that a problem?+
What happens if we want to leave?+
Who installs the equipment and physical network?+
How fast can a retrofit go live?+
Do you provide contract templates and SLAs we can give to tenants?+
What about phone, security, IoT, and other network services?+
What budget cycles should we plan for after install?+
Do you install the cable, or do we? What do you support vs. our in-house IT?+
Can we capitalize the first 1–2 years of service fees during lease-up?+
Do you respond to RFPs?+
What if we don't have a CapEx budget? Do you finance?+
What if we just want the data layer without managed Wi-Fi?+
Can you do an audit at your expense?+
About Data and AI
Who owns the data?+
Do you monetize tenant data?+
What about privacy compliance?+
Is OpticWise an AI company?+
Can we use our own AI tools?+
What happens when a better AI model comes out in six months?+
Do you have a published privacy policy for tenants and users?+
What tenant data do you collect, and how is it used?+
Do you ever share, sell, or rent tenant or owner data?+
How does OpticWise handle law-enforcement requests?+
Why shouldn't I let my property manager pick our tech stack?+
Can the data we capture sit on our balance sheet as an asset?+
Are you a PropTech company? How is OpticWise different?+
Are you the tenant experience app?+
What If We Already…
"We already have dashboards."+
"Our vendors already handle all this."+
"ROI isn't clear."+
"This sounds disruptive."+
"We're too small for this."+
"How are you different from other vendors?"+
"We already have a bulk ISP agreement."+
"Our IT team already handles this."+
"We're focused on AI, not data & digital infrastructure."+
We already have Google Fiber / Spectrum bulk — why OpticWise?+
We have cable TV / coax in our buildings — what changes?+
Do you do cellular / in-building DAS?+
We're locked into a bulk Wi-Fi or cable agreement with an ISP. What's the path forward?+
Step one is to read the contract. Bulk agreements vary widely on three things that drive the answer:
- Termination clauses. Most have an exit fee scaled to remaining term. Sometimes it's worth paying; sometimes it's worth riding to expiration. We'll do the math with you.
- Wiring ownership. Sometimes the property owns the in-building cabling; sometimes the ISP does. If the ISP owns the wiring, the path to an owner-controlled network is more capital-intensive — and may not pencil until renewal.
- Renewal posture. If you're inside the last 12 months and you signal you won't renew, many ISPs will let you out quietly rather than fight a fee. We've seen both.
We do not push owners to break contracts that aren't economically broken. The last thing we'll recommend is for you to spend money for no return. What we will do is map your remaining term against the income and expense uplift you'd capture under an owner-controlled model, give you the breakeven date and the IRR, and let you decide whether to wait, negotiate, or buy out.
Managed Wi-Fi
What is OpticWise Managed Wi-Fi?+
Is the Wi-Fi truly property-wide — pool deck, parking, rooftop, basement?+
Does it support Wi-Fi calling, so tenants don't need a separate cellular DAS?+
Do I have to use a specific ISP or bandwidth provider?+
What's the redundancy strategy for Internet circuits and power?+
What brands of equipment do you use?+
What happens if a piece of equipment fails?+
How many users and devices can the system support?+
Who supports tenants when there's a connectivity issue?+
How long does a Managed Wi-Fi deployment take?+
How is Managed Wi-Fi priced — and does it pay for itself?+
Can owners earn revenue from connectivity instead of giving it to a bulk ISP?+
Common Questions About Owner-Controlled CRE
What is owner-controlled data in commercial real estate?+
How do CRE owners prepare for AI?+
What is the difference between Property Brain™ and Portfolio Brain™?+
Should CRE owners build or buy digital infrastructure?+
What does AI-ready CRE actually mean?+
Why is CRE data ownership a valuation issue now?+
What is shadow AI in commercial real estate?+
How does the 5C™ Plan compare to traditional CRE technology?+
What does it cost to make a building AI-ready?+
Why is fragmented building data a barrier to AI in CRE?+
What is the IT/OT gap in commercial real estate?+
How does Wi-Fi affect NOI in commercial real estate?+
What are shadow networks in a commercial building?+
How do AI agents change CRE operations?+
Why does CRE data ownership matter for refinancing and exit?+
Ask Them Directly
The fastest path is a complimentary PPP Audit™. One building, one working session, no pitch.