Frequently Asked Questions
Straight answers to the questions CRE owners and operators ask us most often.
If your question isn’t here, request a call and ask us directly.
The Basics
What is OpticWise, in one sentence?+
Who is OpticWise for?+
Who is OpticWise not for?+
What is the first step?+
Do I need to switch vendors to work with OpticWise?+
When was OpticWise founded?+
Where is OpticWise headquartered, and what markets do you serve?+
What kind of buildings do you work with?+
Two primary asset classes drive most of our work:
- Multi-tenant office, any class, with the strongest fit on properties above 100,000 RSF where the systems density (BAS, video security, access control, parking, conference systems) justifies an owner-controlled data plane.
- Multifamily: Class A and Class B+ market-rate, primarily mid-rise and high-rise. On garden-style multifamily, the Wi-Fi-everywhere economics rarely pencil (radio frequency is fought by the concrete verticals and stairwells) so we typically deliver wired internet to the unit on those properties (still owner-monetized, owner-controlled) and reserve the full managed Wi-Fi model for mid-rise and above where the radio environment cooperates.
Not a strong fit: Class C / affordable / single-room student housing as standalone properties. We can work with those when they're part of a larger portfolio deal.
The Two-Layer Model & Frameworks
What's the difference between Layer 1 and Layer 2?+
What is BoT® (Building of Things®)?+
What is Property Brain™?+
What is Portfolio Brain™?+
What is the PPP 5C™ plan?+
What is 5S®?+
What is SIC® (Security, Infrastructure, and Connectivity)?+
What is ElasticISP®?+
What does "owner-controlled" actually mean in practice?+
Why does Layer 1 have to come before Layer 2 (and before AI)?+
What Should I Expect
What NOI / ROI should I expect?+
Current benchmark ranges are $500 to $600 per door per year in multifamily and $0.60 to $0.90 per rentable square foot per year in multi-tenant office. Specific results depend on the property and the opportunities actually available.
- Multifamily: $500 to $600 per door per year in NOI uplift, driven by the realistic compounded effect of the Big Three Plays (utilities, insurance, occupancy) on an owner-controlled data plane. Specific projects can run higher. One case study is a 299-unit Class A multifamily that delivered $694/door blended NOI ($624/door income + $70/door expense), driving roughly $4.88M in asset-value lift at a market cap rate.
- Multi-tenant office: $0.60 to $0.90 per rentable square foot per year. Another is a 450,000 RSF Class A office property at $0.62/RSF on the income stack alone.
These are ranges, not point estimates. The realized number for any specific property depends on asset profile, occupancy posture, and how much of the Big Three Plays the owner can actually action.
Owner-controlled data & digital infrastructure can also protect capital outside the income and expense stacks. When power-quality monitoring runs on the owner's network, out-of-spec voltage that is wearing down rooftop HVAC equipment triggers an alarm while the equipment still has years of life left, and the owner has documented evidence to take to the utility.
For Asset Managers & Capital Decision-Makers
How is OpticWise priced?+
It depends on what you start with and how many properties it covers. We walk through pricing on a call, once we know your goal and your property.
What happens to the data & digital infrastructure at trade or exit?+
How should this be treated on our balance sheet?+
How does OpticWise fit with Qualified Opportunity Zone funds?+
Engagement Questions
How long does a PPP Review™ take?+
Do you require a long-term contract?+
Will this disrupt our current operations?+
We don't have bandwidth on our on-site team. Is that a problem?+
What happens if we want to leave?+
Who installs the equipment and physical network?+
How fast can a retrofit go live?+
Do you provide contract templates and SLAs we can give to tenants?+
What about phone, security, IoT, and other network services?+
What budget cycles should we plan for after install?+
Do you install the cable, or do we? What do you support vs. our in-house IT?+
Can we capitalize the first 1–2 years of service fees during lease-up?+
Do you respond to RFPs?+
What if we don't have a CapEx budget? Do you finance?+
What if we just want the data layer without managed Wi-Fi?+
Do you offer a free review or assessment?+
About Data and AI
Who owns the data?+
Do you monetize tenant data?+
What about privacy compliance?+
Is OpticWise an AI company?+
Can we use our own AI tools?+
What happens when a better AI model comes out in six months?+
Do you have a published privacy policy for tenants and users?+
What tenant data do you collect, and how is it used?+
Do you ever share, sell, or rent tenant or owner data?+
How does OpticWise handle law-enforcement requests?+
Why shouldn't I let my property manager pick our tech stack?+
Can the data we capture sit on our balance sheet as an asset?+
Are you a PropTech company? How is OpticWise different?+
Are you the tenant experience app?+
What If We Already…
"We already have dashboards."+
"Our vendors already handle all this."+
"Our systems are already integrated."+
"ROI isn't clear."+
"This sounds disruptive."+
"We're too small for this."+
"How are you different from other vendors?"+
"We already have a bulk ISP agreement."+
"Our IT team already handles this."+
"We're already working with an AI consulting firm."+
"We're focused on AI, not data & digital infrastructure."+
We already have Google Fiber / Spectrum bulk, why OpticWise?+
We have cable TV / coax in our buildings, what changes?+
Do you do cellular / in-building DAS?+
We're locked into a bulk Wi-Fi or cable agreement with an ISP. What's the path forward?+
Step one is to read the contract. Bulk agreements vary widely on three things that drive the answer:
- Termination clauses. Most have an exit fee scaled to remaining term. Sometimes it's worth paying; sometimes it's worth riding to expiration. We'll do the math with you.
- Wiring ownership. Sometimes the property owns the in-building cabling; sometimes the ISP does. If the ISP owns the wiring, the path to an owner-controlled network is more capital-intensive, and may not pencil until renewal.
- Renewal posture. If you're inside the last 12 months and you signal you won't renew, many ISPs will let you out quietly rather than fight a fee. We've seen both.
We do not push owners to break contracts that aren't economically broken. The last thing we'll recommend is for you to spend money for no return. What we will do is map your remaining term against the income and expense uplift you'd capture under an owner-controlled model, give you the breakeven date and the IRR, and let you decide whether to wait, negotiate, or buy out.