Who’s Really Profiting From Your Property’s Internet?
Let’s be blunt:
Someone is making $480,000 a year off your tenants—and it’s not you.
If you're still settling for a 4% revenue share from bulk internet deals, you're not just missing out—you're handing over a massive opportunity.
Your internet vendor isn’t just providing a service.
They’re running a business inside your building.
A business built on:
- Your real estate
- Your tenants
- Your loss of control
And they're winning big.
Let’s Do the Math
Take a typical example:
- A 1,200-unit multifamily property
- Standard 4% revenue share = ~$40,000/year
Sounds decent? Think again.
The revenue potential is closer to $1.2 million/year if you owned the digital infrastructure.
You’re giving away over $1 million annually per property.
It’s More Than Just Lost Revenue
The cost of outsourcing internet isn’t just about the money.
You’re also handing over:
- Control of tenant data
- The resident experience
- Ownership of hardware
- Flexibility in future services
- All the upside
They’re not just providing internet.
They’re building a business—on your property, with your tenants—while you collect crumbs.
This Is Happening Right Now
This isn’t hypothetical.
It’s happening right now across portfolios like yours.
Third-party vendors are building profitable, recurring revenue streams using your footprint.
The Fix: Rethink Internet as a Core Asset
It's time to stop thinking of internet service as a nice-to-have amenity.
Start thinking of it as a strategic digital asset.
When you own the infrastructure, you:
- Own the tenant relationship
- Own the data
- Own the experience
- Own the profit
Control the Pipes. Control the Profit.
If you don’t control the digital infrastructure in your property, someone else already does—and they’re making a fortune.
It’s time to reclaim that value.
Ready to Own the Upside?
At OpticWise, we help multifamily property owners stop settling for scraps—and start earning what their infrastructure is really worth.
Get the Peak Property Performance Playbook, written by Bill Douglas, CEO, and Drew Hall, Chief Systems Architect of OpticWise, and learn:
- Why outsourcing internet is costing you millions
- How to turn digital infrastructure into an owned asset
- Proven strategies to unlock tenant satisfaction and recurring revenue
Get the Playbook Now