What Swedish Beach Volleyball Can Teach You About CRE Strategy

Why Your NOI Depends on Rethinking What You Already Own

In 2022, Swedish beach volleyball duo David Åhman and Jonatan Hellvig shocked the sports world with a move now called the Swedish Jump-Set—a bold combination of a jump and a set in one seamless, unpredictable action.

They didn’t invent something new.
They reimagined how existing tools worked together.

If you’re a commercial real estate (CRE) owner, that should hit home. Because odds are—you’re holding the pieces of a winning strategy. But they’re not aligned.

The Problem: Disconnected Tools, Fragmented Control

Most CRE portfolios today suffer from what we call the Frankenstein Stack:

  • Vendors control key infrastructure
  • Data is scattered, incomplete, or locked behind third parties
  • Systems don’t talk to each other
  • You can't act on insights—because you can’t see them

You’re reacting instead of leading. And your NOI is paying the price.

The Lesson: Reimagine Before You Reinvest

Ahman and Hellvig didn’t ask for new tools. They asked:

“What if we use what we have—differently?”

That mindset is exactly what the Clarify step in our PPP 5C™ framework delivers.

It starts with two uncomfortable but essential questions:

  1. Who owns and controls your digital infrastructure?
  2. Who owns and can act on your operational data?

    Most owners can’t answer confidently—because the industry hasn't trained them to ask.
Section image

Why This Matters More Than Ever

  • You can't optimize NOI if your systems are vendor-controlled

  • You can't use AI if your data is siloed

  • You can’t future-proof your portfolio with yesterday’s model

We’ve seen clients unlock six-figure NOI gains before installing a single sensor—just by auditing and reclaiming what they already had.

That’s what we mean by KPI-First Infrastructure and strategy-first transformation.

Your Move: Take the Swedish Jump-Set Poll

Don’t chase the next shiny tool. Start with clarity:

  • Map your digital infrastructure

  • Audit your vendor contracts and access controls

  • Identify which systems are leaking value—or creating risk

  • Reclaim the data and visibility you already should own

Then—once you know what’s yours—you can build toward what’s next.


Ready for Peak Property Performance?

If your portfolio feels disconnected or disjointed, you're not alone.
But you don't need a new platform. You need a new lens.

Start with clarity.
We’ll guide you the rest of the way—with a full PPP Audit and your custom Digital Asset Readiness Score™.

Because in CRE today, what you don’t control, you can’t optimize.

Let’s change that.

Get your copy of Peak Property Performance—the playbook CRE leaders are using to turn infrastructure into intelligence.